Product Marketing Specialist | Mindvalley | Remote (United States)

<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Future Opportunities Coming Soon:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">We&#8217;re on the lookout for forward-thinking professionals eager to join us in shaping the future of Mindvalley. As we plan for expansion and innovation from Q2-Q4 2024, we anticipate a range of exciting roles opening up that reflect our dynamic growth trajectory. This is a unique opportunity for you to express your interest early in joining our team for positions that resonate with your expertise and career aspirations. If you are passionate about making a meaningful impact and eager to be at the forefront of innovation, we invite you to apply. We are optimistic about these future openings. Once the opportunities officially open and if you are a great fit, we will reach out to discuss how we can make groundbreaking advancements together. Dive into the details of the role below and imagine the impact you could have with us. Let&#8217;s innovate and grow together!</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">About Mindvalley</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">About the Role</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">As a Certification Specialist at Mindvalley, a pioneering learning experience company, you will play a crucial role in enhancing our certification offerings, contributing to the development and execution of innovative marketing strategies. This role focuses on leveraging industry trends and market expertise to promote certification programs effectively. You will work closely with the Head of Certification to ensure our programs meet the evolving needs of our global audience, aligning with Mindvalley&#8217;s mission to revolutionize education and personal growth.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Responsibilities</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Certification Program Promotion: Design and implement marketing campaigns for certification programs, utilizing digital platforms such as webinars, workshops, and social media to engage potential customers.</strong> <strong class=" font-semibold">Market Analysis: Conduct thorough market research to stay ahead of industry trends, identify opportunities for growth, and tailor marketing strategies to meet the unique demands of the certification industry.</strong> <strong class=" font-semibold">Content Creation: Develop compelling marketing materials and content that resonate with our target audience, highlighting the value and impact of Mindvalley&#8217;s certification programs.</strong> <strong class=" font-semibold">Collaboration and Coordination: Work in tandem with cross-functional teams to ensure a cohesive marketing strategy across all channels. Liaise with partners like Evercoach for joint certification promotions.</strong> <strong class=" font-semibold">Performance Reporting: Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations to senior leadership for continual improvement.</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Technical Competencies:</strong></p>
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<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Digital Marketing:</strong> Strong understanding of digital marketing tools and platforms, with a proven ability to drive engagement and conversions for online certification programs.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Analytics and Reporting:</strong> Proficiency in analytics tools to evaluate campaign performance and inform data-driven decisions.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Content Development:</strong> Experience in creating engaging and informative content tailored to various marketing channels.</span></li>
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<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Soft Competencies:</strong></p>
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<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Communication:</strong> Excellent verbal and written communication skills, with the ability to articulate the value of certification programs to diverse audiences.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Creativity and Innovation:</strong> A creative mindset with a passion for developing innovative marketing strategies that break the mold and capture attention.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Team Collaboration:</strong> Ability to work effectively in a team, fostering collaboration across departments to achieve shared goals.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Adaptability:</strong> Flexibility to adapt to the dynamic nature of the marketing landscape, embracing new trends and technologies to keep Mindvalley&#8217;s certification marketing at the forefront.</span></li>
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<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Experience:</strong></p>
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<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">A Bachelor’s degree in Marketing, Business, or a related field is required; an MBA is advantageous.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">3-5 years of experience in marketing, specifically with a focus on certification programs, online education, or related fields.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Demonstrated experience in developing and executing successful marketing campaigns.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Familiarity with the education or certification industry is preferred, along with a commitment to personal growth and lifelong learning.</span></li>
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<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.</p>