Marketing Manager APAC | OnBoard | Remote (Australia)

<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Title: Marketing Manager APAC</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Function: Marketing</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Reports to: Marketing Director, International</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Reviewed: 07.2024</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Position Summary:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">The Marketing Manager for APAC is responsible for creating and executing demand generation strategies that generate high-quality leads and accelerate revenue growth. This position will collaborate closely with cross-functional teams, leverage marketing technologies, and implement data-driven campaigns to fuel the sales pipeline. This role requires a deep understanding of B2B SaaS, marketing automation, and a passion for driving measurable results.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Key Responsibilities:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Develop compelling multi-channel marketing programs to support generating demand, capture engagement, and grow the sales pipeline.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Create and optimize nurture streams based upon areas of interest indicated by web behavior as well as where our next customers are on their customer journey.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Analyze campaign performance, A/B test results, and customer behavior data. Use these insights to refine marketing strategies and improve customer outcomes.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Develop, execute, promote, and produce strong webinar campaigns that resonate with our audience and drive registrants, attendees, and on-demand consumption.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Identify and execute tradeshows, conferences, and roadshow opportunities.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Develop customer success stories and case studies that highlight the value of our software to our customers.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Broadcast our product team&#8217;s newest innovations to generate demand within our prospect database and within the marketing and sales market.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Establish intimate knowledge or our database of marketing leads to uncover where opportunities for engagement exist within the database.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Understand where marketing and sales professionals are getting their information today and build partnerships, co-marketing, and sponsorship opportunities to run campaigns that capture new leads into the database.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Measure and analyze dashboards to understand where opportunities for further optimization and engagement exist.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Skills and Experience Needed:</strong></p>
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<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Bachelor’s degree in marketing, business, or a related field (master’s degree is a plus).</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">5-7 years’ experience in demand generation in the B2B SaaS industry.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Proficiency in using analytics tools to measure campaign performance and make data-driven decisions.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Excellent project management skills with the ability to manage multiple campaigns simultaneously.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Flexibility to work with colleagues &amp; teams across different time zones in the US and UK.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Creative thinker with the ability to develop innovative demand generation strategies.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong written and verbal communication skills.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Competencies:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Accountability</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Creating an Inclusive Environment</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Initiating Action</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Adaptability</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Customer Focus</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Managing Conflict</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Building Partnerships</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Dealing w/Ambiguity</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Decision Making</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Business Acumen</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Driving for Results</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Technical/Professional Knowledge/Skills</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Collaboration</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">About the company:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Passageways, doing business as OnBoard, has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. With a recent $100 million investment from JMI Equity and our recent purchase of meeting management software company eSCRIBE, we’re poised to grow to even greater heights.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Diversity Statement &#8211; Culture of Togetherness:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. OnBoard does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email <a href="mailto:peopleops@passageways.com?subject=Interview%20Accommodation%20Request&amp;body=Hello!%0A%0AI%20am%20interested%20in%20a%20position%20at%20OnBoard%20and%20would%20like%20to%20request%20accommodation%20for%20my%20interview.%0A%0AThank%20you%2C%0A" target="_blank" class="break-all font-medium underline hover:opacity-75" rel="noopener noreferrer">peopleops@passageways.com.</a></p>