Director of Digital Marketing | Carewell | Remote (United States)
Posted 2025-09-08
Remote, USA
Full Time
Immediate Start
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Are you an impact-driven problem solver who is passionate about making a difference in the lives of others while contributing to a successful business? Join Carewell and be a part of a team that creates impactful solutions for caregivers and their unique challenges. We’re looking for hardworking individuals committed to raising the bar and striving for impact, scalability, and simplicity. Build your career with Carewell, a category-defining business dedicated to making caregiving easier.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">The Importance of hiring a Director of Digital Marketing:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">As Carewell enters its next phase of growth striving to be a ‘one stop shop’ for all caregiving needs, the company is seeking a Director of Digital Marketing, who will report to the CMO and oversee assigned digital marketing strategies. This ambitious and data driven marketing leader will think big, while rolling up their sleeves to ideate and execute captivating marketing campaigns to drive new customer acquisition.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">The ideal candidate can quickly understand the caregiving industry and various unique audiences, identifying opportunities to scale established channel strategies (Text Ads, Shopping, Performance Max etc.), while also experimenting with emerging channels to drive new insight and opportunities for growth.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">What you’ll do:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Build, plan, and implement the overall digital marketing strategy across paid social, display, video, and other digital channels</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Be obsessed with improving our current channels through tests, experimentation, and continuous optimization</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for the channels you own</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Develop and execute plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPA</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Think big by testing into new channels that can efficiently drive new customers</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Closely collaborate with the marketing team including the Senior Director of Paid Search and other team members on key initiatives</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Guide and inform the creative team to develop and optimize creative assets</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Help develop the marketing technology roadmap as well as set the direction for which tools the marketing team should utilize</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Work with peers across the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">KPIs:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">New Customer Acquisition</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Customer Acquisition Cost</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">What you’ll need:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channels</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong analytical foundation and data-driven approach to understanding a business</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Significant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable results</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with multiple marketing channels</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with a retail model of 1,000+ SKUs is strongly preferred</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Demonstrated success driving growth initiatives and cost efficiencies</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Willingness to get things done quickly in a “scrappy” entrepreneurial start-up environment</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">What we offer:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Competitive compensation</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Health, Dental, and Vision insurance</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Short-term Disability and Life Insurance (100% employer-sponsored)</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Long-term Disability</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Supplemental Life Insurance</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">401(k) Retirement Plan</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">100% Remote</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Generous paid time off and 6 paid holidays</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Employee discount</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">About Carewell</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Learn more about</strong> us in the <a href="https://www.carewell.com/newsroom/" target="_blank" class="break-all font-medium underline hover:opacity-75" rel="noopener noreferrer nofollow">Carewell Newsroom</a>.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">The Importance of hiring a Director of Digital Marketing:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">As Carewell enters its next phase of growth striving to be a ‘one stop shop’ for all caregiving needs, the company is seeking a Director of Digital Marketing, who will report to the CMO and oversee assigned digital marketing strategies. This ambitious and data driven marketing leader will think big, while rolling up their sleeves to ideate and execute captivating marketing campaigns to drive new customer acquisition.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">The ideal candidate can quickly understand the caregiving industry and various unique audiences, identifying opportunities to scale established channel strategies (Text Ads, Shopping, Performance Max etc.), while also experimenting with emerging channels to drive new insight and opportunities for growth.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">What you’ll do:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Build, plan, and implement the overall digital marketing strategy across paid social, display, video, and other digital channels</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Be obsessed with improving our current channels through tests, experimentation, and continuous optimization</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for the channels you own</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Develop and execute plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPA</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Think big by testing into new channels that can efficiently drive new customers</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Closely collaborate with the marketing team including the Senior Director of Paid Search and other team members on key initiatives</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Guide and inform the creative team to develop and optimize creative assets</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Help develop the marketing technology roadmap as well as set the direction for which tools the marketing team should utilize</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Work with peers across the product and merchandising team to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">KPIs:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">New Customer Acquisition</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Customer Acquisition Cost</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">What you’ll need:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channels</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong analytical foundation and data-driven approach to understanding a business</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Significant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable results</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with multiple marketing channels</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with a retail model of 1,000+ SKUs is strongly preferred</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Demonstrated success driving growth initiatives and cost efficiencies</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Willingness to get things done quickly in a “scrappy” entrepreneurial start-up environment</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">What we offer:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Competitive compensation</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Health, Dental, and Vision insurance</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Short-term Disability and Life Insurance (100% employer-sponsored)</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Long-term Disability</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Supplemental Life Insurance</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">401(k) Retirement Plan</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">100% Remote</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Generous paid time off and 6 paid holidays</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Employee discount</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">About Carewell</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Carewell is a category-defining business that is dedicated to providing the most trusted and reputable retail source for caregiving products. Our vast selection of expert-vetted products includes incontinence supplies, wound care, nutrition, mobility aids, and more, all available at the best prices with fast, reliable shipping. We are proud to have been recognized as one of the fastest-growing companies in the US, ranked on the Inc. 5000, and named one of the most customer-centric companies in the world by Forbes in 2022. At Carewell, we understand the importance of caregiving, and we strive to provide the highest quality products to help caregivers provide the best care possible for their loved ones.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">As the number of older adults in the US grows, the need for caregiving solutions will only increase. By joining Carewell, you will have the opportunity to work in a space that is constantly evolving, with new challenges and opportunities for growth. We are committed to being architects of our own success, always striving to improve our teams, partnerships, and solutions to ensure impact, scalability, and simplicity. As a member of our team, you will have the opportunity to collaborate with like-minded individuals, using customer insights, data, research, and feedback to make decisions and create the most effective solutions. If you are ready to join a team of dedicated individuals who are committed to making a difference in the world, Carewell is the place for you.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Learn more about</strong> us in the <a href="https://www.carewell.com/newsroom/" target="_blank" class="break-all font-medium underline hover:opacity-75" rel="noopener noreferrer nofollow">Carewell Newsroom</a>.</p>