Brand Designer | Tailscale | Remote (Canada)
Posted 2025-09-08
Remote, USA
Full Time
Immediate Start
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">About Tailscale</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We’re building a future for the Internet that’s easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we’re backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Job Description</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We’re looking for a full-time Brand Designer to join the growing Design team at Tailscale. You’ll work closely with marketing, product, developer experience, and engineering to define, build and support the Tailscale brand across multiple channels from events, swag, tutorials, diagrams, presentations, our website, social media, and more. Tailscale is a technical product, but ease of use and great user experience are our strongest differentiators. Design plays a critical role in making Tailscale accessible, straightforward, and trustworthy to a wide audience (everyone from hobbyists to seasoned IT professionals).</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We’re a fully-remote company and are looking for a creative, strategic thinker who enjoys collaborating with highly technical teams and is comfortable working asynchronously.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Responsibilities</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Define and improve our brand’s visual vocabulary; help develop and execute a brand strategy.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Understand the product and help us tell a coherent, compelling visual story through vibrant, impactful design.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Communicate and manage stakeholder expectations.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Translate complex technological concepts into intuitive visualizations and diagrams.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Define and maintain brand guidelines and standardize their use across Tailscale marketing, company materials, and products.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Build upon our visual identity and help shape our design system through contributions to our typography, color palette, illustration, and iconography.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Collaborate with relevant stakeholders to own the process from ideation to delivery of the final product.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Communicate openly, supporting and championing innovation and inclusivity.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Meet and learn from our users and come up with ways to make their interactions with Tailscale even more delightful.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Help define and analyze the effectiveness of brand strategy to identify areas for improvement.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Requirements</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience executing brand design projects from ideation to production and driving consensus among stakeholders of different backgrounds.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Desire and ability to learn complex technical subjects and translate them to easy-to-understand visuals for a wide audience.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Excellent time management, interpersonal, communication, and collaboration skills.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Excellent visual and typographic skills.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Ability to give and receive constructive design feedback and work independently.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Flexibility to adjust to the dynamic nature of a startup.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">It is nice if you have:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with technical subjects and information architecture.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience creating visual material for complex SaaS technology solutions at a B2B or enterprise technology company.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience crafting, maintaining, and standardizing the use of brand guidelines.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Front-end development skills.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. We use San Francisco market data to establish our pay ranges.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">CAN Pay Ranges</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">$163,480—$205,020 CAD</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><em>Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications.</em> <strong class=" font-semibold"><em>We encourage you to help us break that statistic!</em></strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">What We Offer</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">An inclusive, flexible environment where you can be your authentic self.</strong> We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">A competitive total compensation package.</strong> This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Comprehensive group benefits with no waiting period.</strong> Take advantage of coverage for health, vision, dental, and more for you and your family!</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">All-remote with the opportunity to work from anywhere</strong>—enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you).</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Connect with other Tailscalars IRL.</strong> Attend our annual company retreat, participate in team/department off-sites, or use your individual travel budget to meet up with team members in Canada, the US, or the UK.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Support for your personal and professional development.</strong> Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Paid time off and a healthy work-life integration.</strong> Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world! We encourage all Tailscalars to take 4-6 weeks of vacation annually**.**</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">A build-your-own home office setup.</strong> You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $1000 USD to customize your workstation to make it your own.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Generous parental leave program from your first day.</strong> We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We’re building a future for the Internet that’s easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we’re backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Job Description</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We’re looking for a full-time Brand Designer to join the growing Design team at Tailscale. You’ll work closely with marketing, product, developer experience, and engineering to define, build and support the Tailscale brand across multiple channels from events, swag, tutorials, diagrams, presentations, our website, social media, and more. Tailscale is a technical product, but ease of use and great user experience are our strongest differentiators. Design plays a critical role in making Tailscale accessible, straightforward, and trustworthy to a wide audience (everyone from hobbyists to seasoned IT professionals).</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We’re a fully-remote company and are looking for a creative, strategic thinker who enjoys collaborating with highly technical teams and is comfortable working asynchronously.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Responsibilities</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Define and improve our brand’s visual vocabulary; help develop and execute a brand strategy.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Understand the product and help us tell a coherent, compelling visual story through vibrant, impactful design.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Communicate and manage stakeholder expectations.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Translate complex technological concepts into intuitive visualizations and diagrams.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Define and maintain brand guidelines and standardize their use across Tailscale marketing, company materials, and products.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Build upon our visual identity and help shape our design system through contributions to our typography, color palette, illustration, and iconography.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Collaborate with relevant stakeholders to own the process from ideation to delivery of the final product.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Communicate openly, supporting and championing innovation and inclusivity.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Meet and learn from our users and come up with ways to make their interactions with Tailscale even more delightful.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Help define and analyze the effectiveness of brand strategy to identify areas for improvement.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Requirements</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience executing brand design projects from ideation to production and driving consensus among stakeholders of different backgrounds.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Desire and ability to learn complex technical subjects and translate them to easy-to-understand visuals for a wide audience.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Excellent time management, interpersonal, communication, and collaboration skills.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Excellent visual and typographic skills.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Ability to give and receive constructive design feedback and work independently.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Flexibility to adjust to the dynamic nature of a startup.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">It is nice if you have:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with technical subjects and information architecture.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience creating visual material for complex SaaS technology solutions at a B2B or enterprise technology company.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience crafting, maintaining, and standardizing the use of brand guidelines.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Front-end development skills.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. We use San Francisco market data to establish our pay ranges.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">CAN Pay Ranges</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">$163,480—$205,020 CAD</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><em>Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications.</em> <strong class=" font-semibold"><em>We encourage you to help us break that statistic!</em></strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">What We Offer</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">An inclusive, flexible environment where you can be your authentic self.</strong> We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">A competitive total compensation package.</strong> This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Comprehensive group benefits with no waiting period.</strong> Take advantage of coverage for health, vision, dental, and more for you and your family!</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">All-remote with the opportunity to work from anywhere</strong>—enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you).</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Connect with other Tailscalars IRL.</strong> Attend our annual company retreat, participate in team/department off-sites, or use your individual travel budget to meet up with team members in Canada, the US, or the UK.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Support for your personal and professional development.</strong> Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Paid time off and a healthy work-life integration.</strong> Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world! We encourage all Tailscalars to take 4-6 weeks of vacation annually**.**</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">A build-your-own home office setup.</strong> You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $1000 USD to customize your workstation to make it your own.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200"><strong class=" font-semibold">Generous parental leave program from your first day.</strong> We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups for up to 26 weeks.</span></li>
</ul>