Senior Marketing Automation Specialist | Datacor | Remote (United States)
Posted 2025-09-08
Remote, USA
Full Time
Immediate Start
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">About Us:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">The Role:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Join our team as a Marketing Automation Specialist and become the catalyst for streamlining and optimizing our marketing technical stack efforts. Utilize your expertise in marketing automation to design and execute targeted campaigns that nurture leads, drive engagement, and maximize conversions.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Reporting to the Director of Demand Generation, the Marketing Automation Specialist will be responsible for developing, implementing, and optimizing automated marketing campaigns using HubSpot. This role requires a deep understanding of B2B marketing strategies, excellent technical skills in HubSpot, and a data-driven mindset to drive lead generation, nurture campaigns, and improve overall marketing effectiveness.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Responsibilities:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Campaign Execution and Support</p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Coordinating Marketing Campaigns: Collaborate with the marketing team to plan, execute, and monitor marketing campaigns across various channels (email, social media, paid media, web, etc.).</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Execution and Support: Design, build, and execute automated marketing campaigns including email marketing, lead nurturing, segmentation, and personalization.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Marketing Technology and Tools</p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">HubSpot Database Management: Maintain and manage HubSpot ensuring data accuracy and integrity.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Workflow Automation: Create and manage workflows for lead scoring, segmentation, and automation of repetitive marketing tasks.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Integration Management: Ensure seamless integration of HubSpot with other marketing and sales tools, such as Salesforce, LinkedIn, ZoomInfo and Google Analytics.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Data Analysis</p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Data Collection: Collect and organize data from various marketing channels and campaigns.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Reporting and Analysis: Generate reports and analyze marketing performance metrics to assess the effectiveness of campaigns and identify areas for improvement.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">A/B Testing: Conduct A/B tests to continually optimize email marketing and other automated campaigns.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Process Improvement</p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Operations Optimization: Identify and implement process improvements to enhance the efficiency and effectiveness of marketing operations.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Best Practices Development: Develop and document best practices for campaign execution, data management, and use of marketing tools.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Compliance and Governance</p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Regulatory Compliance: Ensure that marketing activities comply with relevant regulations and industry standards.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Data Privacy: Uphold data privacy policies and practices, particularly in handling customer data and executing marketing campaigns.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Qualifications:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">3-6 years of experience in B2B marketing, with at least 2 years of hands-on experience using HubSpot.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Proficiency in HubSpot Marketing Hub, CMS and CRM.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Excellent written and verbal communication skills with the ability to effectively communicate complex ideas.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with Salesforce, ZoomInfo, Google and HTML/CSS preferred.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">The Role:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Join our team as a Marketing Automation Specialist and become the catalyst for streamlining and optimizing our marketing technical stack efforts. Utilize your expertise in marketing automation to design and execute targeted campaigns that nurture leads, drive engagement, and maximize conversions.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Reporting to the Director of Demand Generation, the Marketing Automation Specialist will be responsible for developing, implementing, and optimizing automated marketing campaigns using HubSpot. This role requires a deep understanding of B2B marketing strategies, excellent technical skills in HubSpot, and a data-driven mindset to drive lead generation, nurture campaigns, and improve overall marketing effectiveness.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Responsibilities:</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Campaign Execution and Support</p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Coordinating Marketing Campaigns: Collaborate with the marketing team to plan, execute, and monitor marketing campaigns across various channels (email, social media, paid media, web, etc.).</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Execution and Support: Design, build, and execute automated marketing campaigns including email marketing, lead nurturing, segmentation, and personalization.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Marketing Technology and Tools</p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">HubSpot Database Management: Maintain and manage HubSpot ensuring data accuracy and integrity.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Workflow Automation: Create and manage workflows for lead scoring, segmentation, and automation of repetitive marketing tasks.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Integration Management: Ensure seamless integration of HubSpot with other marketing and sales tools, such as Salesforce, LinkedIn, ZoomInfo and Google Analytics.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Data Analysis</p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Data Collection: Collect and organize data from various marketing channels and campaigns.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Reporting and Analysis: Generate reports and analyze marketing performance metrics to assess the effectiveness of campaigns and identify areas for improvement.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">A/B Testing: Conduct A/B tests to continually optimize email marketing and other automated campaigns.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Process Improvement</p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Operations Optimization: Identify and implement process improvements to enhance the efficiency and effectiveness of marketing operations.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Best Practices Development: Develop and document best practices for campaign execution, data management, and use of marketing tools.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Compliance and Governance</p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Regulatory Compliance: Ensure that marketing activities comply with relevant regulations and industry standards.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Data Privacy: Uphold data privacy policies and practices, particularly in handling customer data and executing marketing campaigns.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Qualifications:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">3-6 years of experience in B2B marketing, with at least 2 years of hands-on experience using HubSpot.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Proficiency in HubSpot Marketing Hub, CMS and CRM.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Excellent written and verbal communication skills with the ability to effectively communicate complex ideas.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with Salesforce, ZoomInfo, Google and HTML/CSS preferred.</span></li>
</ul>