Senior Content Designer | Ethos Life | Remote (United States)
Posted 2025-09-08
Remote, USA
Full Time
Immediate Start
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">About Ethos</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We make getting life insurance easier, faster and better for everyone.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights’ Global Insurtech 50 list and BuiltIn’s Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">About the Role</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Ethos is revolutionizing the life insurance industry by transforming a traditionally 8-week, agent-driven process into a seamless, primarily digital experience where customers can purchase Term Life insurance in under 8 minutes. The quality of our digital experience is paramount. We strive to replicate and surpass the core functions of a traditional agent-driven process — uncovering customer needs, explaining the application process, helping guide them through challenging coverage selection decisions, building trust in Ethos, and striking an emotional chord with users to motivate them to purchase immediately.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We’re looking for a seasoned Senior Content Designer to elevate our consumer experience through outstanding content, and help build the most delightful and highest-converting Life Insurance purchase experience in the industry, bar none. You’ll work closely with our product and design teams to provide users clarity and motivation at every stage of their purchase journey, from the moment they land on our site to after they’ve purchased a life insurance policy. You’ll be embedded within agile teams, contributing to projects from the very beginning, and helping decide not only what to say, but how best to say it. You’ll also think about the bigger picture, ensuring our end-to-end journey is cohesive, and our tone of voice is consistent and aligned with our brand.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">The work you do will have a direct, tangible impact on the bottom line, and leave an indelible mark on our users and their families.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Duties and Responsibilities:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Lead content design for several product teams. Partner with our PM, UX Design, and Research leads on our most important initiatives, helping take products from conception to launch. You will be deeply involved in product initiatives from the start.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Know your customers.<!-- -->
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Understand what experiments have and haven’t worked in the past, and what we’ve learned from past user conversations. Conduct content discovery, including inventories, audits, and competitive research. Collaborate on card sorts, user surveys, interviews, and workshops.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Become an expert on the end-to-end Ethos life insurance purchase journey, individual features and their functionality, and existing content on the site.</span></li>
</ul>
<p></span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Design, write, edit and test clear, compelling in-product language to help users and teams meet their goals.<!-- -->
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">This includes content on landing pages, onboarding flow, checkout, and post-purchase experiences, and overall site navigation.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">You’ll contribute language that is not only functional (helping demystify complex life insurance concepts), but also emotional (motivating users to confront the risks their loved ones face, and purchase insurance.)</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">You’ll also ensure every microinteraction with the user is highly polished (e.g. tooltips, error states, navigation labels)</span></li>
</ul>
<p></span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Craft a great end-to-end story for our users. You’ll ensure consistency in tone and voice across every consumer touchpoint, and seamless transitions from one step in the user journey to the next.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Collaborate closely with UX design on information hierarchy for complex features, helping convey the most important messages to users (especially on mobile devices.)</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Test, evaluate, and improve your content. Use analytics, customer success data, and methods like A/B testing, readability testing, usability testing, and navigation model testing.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Level up the content design craft at Ethos. Create, contribute to, and evolve our standards, guidelines, methods, tools, and product review sessions.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Qualifications and Skills:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">At least 5 years of content design experience, with at least 3 years designing content for direct-to-consumer products</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Worked on language for products that has driven quantifiable metrics such as conversions and revenue per user</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience working autonomously in a fast-paced environment and juggling multiple projects every sprint.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with writing both functional and emotional language to drive clarity, motivation</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience writing for complex products (especially in financial services) strongly preferred</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience working with design tools such as Figma</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">#LI-Remote</strong> <strong class=" font-semibold">#JA-1</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">The US national base salary range for this full-time position is $113,000 – $189,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">You can find further details of our US benefits at https://www.ethoslife.com/careers/</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">To learn more about what information we collect and how it may be used, please refer to our <a href="https://res.cloudinary.com/getethos/image/upload/v1684458868/00%5FCMS/CURRENT%5FCRPA%5FPrivacy%5FNotice%5Ffor%5FJob%5FApplicants%5F05-23.docx%5F-%5FGoogle%5FDocs%5Flr4j43.pdf" target="_blank" class="break-all font-medium underline hover:opacity-75" rel="noopener noreferrer nofollow">California Candidate Privacy Notice</a>.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We make getting life insurance easier, faster and better for everyone.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights’ Global Insurtech 50 list and BuiltIn’s Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">About the Role</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Ethos is revolutionizing the life insurance industry by transforming a traditionally 8-week, agent-driven process into a seamless, primarily digital experience where customers can purchase Term Life insurance in under 8 minutes. The quality of our digital experience is paramount. We strive to replicate and surpass the core functions of a traditional agent-driven process — uncovering customer needs, explaining the application process, helping guide them through challenging coverage selection decisions, building trust in Ethos, and striking an emotional chord with users to motivate them to purchase immediately.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We’re looking for a seasoned Senior Content Designer to elevate our consumer experience through outstanding content, and help build the most delightful and highest-converting Life Insurance purchase experience in the industry, bar none. You’ll work closely with our product and design teams to provide users clarity and motivation at every stage of their purchase journey, from the moment they land on our site to after they’ve purchased a life insurance policy. You’ll be embedded within agile teams, contributing to projects from the very beginning, and helping decide not only what to say, but how best to say it. You’ll also think about the bigger picture, ensuring our end-to-end journey is cohesive, and our tone of voice is consistent and aligned with our brand.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">The work you do will have a direct, tangible impact on the bottom line, and leave an indelible mark on our users and their families.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Duties and Responsibilities:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Lead content design for several product teams. Partner with our PM, UX Design, and Research leads on our most important initiatives, helping take products from conception to launch. You will be deeply involved in product initiatives from the start.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Know your customers.<!-- -->
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Understand what experiments have and haven’t worked in the past, and what we’ve learned from past user conversations. Conduct content discovery, including inventories, audits, and competitive research. Collaborate on card sorts, user surveys, interviews, and workshops.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Become an expert on the end-to-end Ethos life insurance purchase journey, individual features and their functionality, and existing content on the site.</span></li>
</ul>
<p></span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Design, write, edit and test clear, compelling in-product language to help users and teams meet their goals.<!-- -->
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">This includes content on landing pages, onboarding flow, checkout, and post-purchase experiences, and overall site navigation.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">You’ll contribute language that is not only functional (helping demystify complex life insurance concepts), but also emotional (motivating users to confront the risks their loved ones face, and purchase insurance.)</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">You’ll also ensure every microinteraction with the user is highly polished (e.g. tooltips, error states, navigation labels)</span></li>
</ul>
<p></span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Craft a great end-to-end story for our users. You’ll ensure consistency in tone and voice across every consumer touchpoint, and seamless transitions from one step in the user journey to the next.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Collaborate closely with UX design on information hierarchy for complex features, helping convey the most important messages to users (especially on mobile devices.)</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Test, evaluate, and improve your content. Use analytics, customer success data, and methods like A/B testing, readability testing, usability testing, and navigation model testing.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Level up the content design craft at Ethos. Create, contribute to, and evolve our standards, guidelines, methods, tools, and product review sessions.</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">Qualifications and Skills:</strong></p>
<ul class=" text-base sm:text-lg marker:text-color list-inside list-disc text-gray-500 list-disc list-outside pl-3 mb-6">
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">At least 5 years of content design experience, with at least 3 years designing content for direct-to-consumer products</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Worked on language for products that has driven quantifiable metrics such as conversions and revenue per user</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience working autonomously in a fast-paced environment and juggling multiple projects every sprint.</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience with writing both functional and emotional language to drive clarity, motivation</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience writing for complex products (especially in financial services) strongly preferred</span></li>
<li class=" leading-snug mb-2 pl-2"><span class="text-gray-200">Experience working with design tools such as Figma</span></li>
</ul>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3"><strong class=" font-semibold">#LI-Remote</strong> <strong class=" font-semibold">#JA-1</strong></p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">The US national base salary range for this full-time position is $113,000 – $189,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">You can find further details of our US benefits at https://www.ethoslife.com/careers/</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.</p>
<p class=" text-gray-200 text-base sm:text-lg leading-relaxed mb-3">To learn more about what information we collect and how it may be used, please refer to our <a href="https://res.cloudinary.com/getethos/image/upload/v1684458868/00%5FCMS/CURRENT%5FCRPA%5FPrivacy%5FNotice%5Ffor%5FJob%5FApplicants%5F05-23.docx%5F-%5FGoogle%5FDocs%5Flr4j43.pdf" target="_blank" class="break-all font-medium underline hover:opacity-75" rel="noopener noreferrer nofollow">California Candidate Privacy Notice</a>.</p>